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RESUME
Maddy LaMountain
PROFESSIONAL SUMMARY
Creative marketing and communications professional with expertise in social media strategy, content creation, public relations, and multimedia design. Proven ability to execute successful campaigns for nonprofits, corporations, and small businesses. Experienced in supporting media and communications projects for high-profile brands including Spotify, Cigna, and public figures such as Kevin Bacon. Demonstrated success driving strong multi-platform growth, including building an account from zero to 1,600+ followers and 6,400+ engagements for a private client. Founder of a corporate social responsibility platform with a strong background in Adobe Creative Suite, digital analytics, and media relations.
FREELANCE EXPERIENCE
Digital Content Strategist and Brand Designer August 2023 - Present
Contract Media Relations Coordinator, Influence Collective LLC
July - October 2024
• Conducted daily media coverage research
across editorial, broadcast, and podcast
channels
• Managed research for the Special
Spectators nonprofit organization
• Identified content trends and time-sensitive
opportunities for client campaigns
Digital Content & Community Management, Private Client
August 2023 - February 2024
• Built and managed a multi-platform digital
presence from zero, growing an account to
1,600+ followers and generating
6,400+ total engagements through
targeted content strategy and audience-
aligned storytelling
• Produced 1,200+ posts and facilitated
1,900+ user interactions
• Achieved strong content performance,
including 19,600+ views on top-performing
posts and 7,700+ total views across
subscription-based content
• Managed a subscription platform,
publishing 95 posts and generating $750+
in revenue through ongoing audience
retention
• Monitored performance dashboards to
refine posting cadence, optimize content
style, and identify opportunities for
increased engagement
Founder & Project Lead, The Bridge to Better Network
May 2025- Present
• Founded and currently leads the
development of the corporate social
responsibility focused website and
data platform
• Research, organize, and structure data in a
user-friendly format
• Build and maintain the website, integrated
database, and social media accounts
• Create logo design and brand identity to
align with project goals
Brand Identity & Marketing Designer, DeSoto Athletic Development
July 2025 - Present
• Designed print-ready, large-format assets
(window decals, signage) following
professional print specifications
• Developed a comprehensive set of social
media templates (announcements,
promotions, events, schedules) for ongoing
content creation
• Create full brand identity for a youth
athletic program, including primary logo,
icon set, typography systems, and color
palette
• Deliver high-resolution graphic files
optimized for multi-platform digital use,
ensuring consistency across brand
touchpoints
Communications Coordinator, Venomous Herpetology Research & Education Collective
September 2025 - Present
• Coordinate communications efforts
including social media strategy, content
creation, and community outreach for
reptile conservation and education
initiatives
• Support event promotion, volunteer
recruitment messaging, and digital
campaigns to grow audience engagement
• Collaborate with team members to develop
consistent branding and educational
content for public programs
PROFESSIONAL EXPERIENCE
Marketing Intern, The Energy Co-op Nonprofit
August - December 2024
Internship- Mind4Youth Nonprofit
May-June 2024
MSIG North America
September-November 2023
• Implemented a new social media calendar,
posting schedule, and content rebranding
strategy resulting in a 200% increase in
engagement, 185% increase in content
output, and a 50% increase in peak organic
engagement, while maintaining 85% of
historic engagement despite nearly
doubling posting frequency
• Designed cohesive event materials,
business cards, templates, and digital
advertisements aligned with updated
branding
• Crafted multi-channel campaigns and
monitored analytics to refine strategy,
optimize performance, and identify high-
engagement opportunities
• Created social media graphics targeting
teens regarding mental health resources
• Developed a marketing campaign including
SWOT analysis
• Conducted research relating to youth
social media habits and the expansion
of teen mental health awareness
• Constructed internal newsletter templates,
email graphics, and social media posts
• Directed interviews with people of interest
for social media content
• Directed, edited, and composed videos for
related social media campaigns
EARLY EXPERIENCE
April 2020-September 2022
College Internship- WIT Strategy
July-September 2022
​• Provided background support with
multiple clients including Partnerize,
Megaphone by Spotify, and Analytic
Partners
• Developed relevant research based on
client needs and kept master lists updated
to reflect client changes and requests
• Assisted in creating article and interview
preparation and follow through, including
copy editing, research, and organization
College Internship- Publicity Nation PR
March-May 2022
• Conducted outreach for clients, events,
and affiliate projects including the creation
and promotion of press releases, pitches,
and reviews
• Ran social media accounts and
implemented campaigns for affiliate
projects
• Led a presentation that introduced new
technologies and strategies to the team
and clients
College Co-op- Cigna
March-September 2021
• Fabricated and scheduled social media
posts for a variety of campaigns including
mental health webinars, World Health
Days, and insurance education for adults
under 26
• Crafted reports including social listening,
international competitors, trends, quarterly
summaries, and field marketing
• Oversaw social media field market sectors
across the USA, and geo targeted specific
areas with related posts
College Co-op- Drexel Publishing Group
April-September 2020
​• Led two different groups of 6 interns, kept
track of their progress and projects
• Managed all social media accounts for
Write Now Philly and ran the Write Now
Philly and Drexel Publishing Group
websites and email accounts
• Organized the Paper Dragon Literary
Magazine submissions and handled all
contact with authors
Education
2018-2023
Drexel University
B.A.
Philadelphia, PA
​B.A. Communication Specification in Public Relations
​
Minors: Graphic Design, Entertainment & Arts Management
SKILLS
Social Media:
Facebook, Instagram, TikTok, LinkedIn, YouTube, Twitter/X, Pinterest, Snapchat, Reddit, Twitch
Google Analytics, Meta Business Suite, Instagram Insights, YouTube Studio, TikTok Analytics, BrandTotal
Analytics:
Content Creation:
Adobe Creative Suite (Illustrator, InDesign, Photoshop, Premiere Pro), Canva, Procreate
Other:
Microsoft (Word, PowerPoint, Excel, Teams), Google Drive (Docs, Slides, Sheets), Dropbox, Zoom, Slack, Pro Tools, Audacity, Logic Pro
Marketing Tools:
Mailchimp, WordPress, Squarespace, Wix, Buffer, Khoros, Loomly
PR & Communications Tools:
Familiarity with Hootsuite, HubSpot, Constant Contact, Muck Rack, Cision
PUBLICATIONS AND ACHIEVEMENTS
• Created logo for DeSoto Athletic Development to be printed as large-format building
signage (2026)
• Designed digital ad for the Energy Co-op that ran on WHYY.org (2024)
• Author/designer of corporate social responsibility magazine Bridge to Better (2023)
• Writer for the Drexel University newspaper The Triangle (periodic publishing 2022-2023)
• Assisted in publication of Drexel University anthology The 33rd (2021)
• Artwork published in Maya literary magazine (2020) and Paper Dragon journal (2020)
• PRSSA member, contributed to a Donate Life public awareness campaign awarded
second place nationally (2020)