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RESUME
Maddy LaMountain
PROFESSIONAL SUMMARY
Digital marketing and communications professional with over 5 years in social media strategy, content creation, public relations, and multimedia design, beginning with Drexel University's competitive co-op program in 2020. Proven ability to execute successful campaigns for nonprofits, corporations, and small businesses. Experienced in supporting media and communications projects for high-profile brands including Spotify, Cigna, and public figures such as Kevin Bacon. Demonstrated success driving strong multi-platform growth, including building an account from zero to 1,600+ followers and 6,400+ engagements for a private client.Founder of a corporate social responsibility platform with a strong background in Adobe Creative Suite, digital analytics, and media relations.
DIGITAL STRATEGIST & BRAND DESIGNER EXPERIENCE
Independent Freelance & Contract Practice
August 2023 - Present
Media Relations Coordinator, Influence Collective LLC (Contract)
July - October 2024
• Conducted daily media coverage research
across editorial, broadcast, and podcast
channels
• Managed research for the Special
Spectators nonprofit organization
• Identified content trends and time-sensitive
opportunities for client campaigns
Digital Content & Community Management, Private Client
August 2023 - February 2024
• Built and managed a multi-platform digital
presence from zero, growing an account to
1,600+ followers and generating
6,400+ total engagements through
targeted content strategy and audience-
aligned storytelling
• Produced 1,200+ posts and facilitated
1,900+ user interactions
• Achieved strong content performance,
including 19,600+ views on top-performing
posts and 7,700+ total views across
subscription-based content
• Managed a subscription platform,
publishing 95 posts and generating $750+
in revenue through ongoing audience
retention
• Monitored performance dashboards to
refine posting cadence, optimize content
style, and identify opportunities for
increased engagement
Founder & Project Lead, The Bridge to Better Network
May 2025- Present
• Founded and currently leads the
development of the corporate social
responsibility focused website and
data platform
• Research, organize, and structure data in a
user-friendly format
• Build and maintain the website, integrated
database, and social media accounts
• Create logo design and brand identity to
align with project goals
Brand Identity & Marketing Designer, DeSoto Athletic Development
(Contract)
July 2025 - Present
• Designed print-ready, large-format assets
(window decals, signage) following
professional print specifications
• Developed a comprehensive set of social
media templates (announcements,
promotions, events, schedules) for ongoing
content creation
• Create full brand identity for a youth
athletic program, including primary logo,
icon set, typography systems, and color
palette
• Deliver high-resolution graphic files
optimized for multi-platform digital use,
ensuring consistency across brand
touchpoints
Communications Coordinator, Venomous Herpetology Research & Education Collective
(Contract)
September 2025 - Present
• Coordinate communications efforts
including social media strategy, content
creation, and community outreach for
reptile conservation and education
initiatives
• Support event promotion, volunteer
recruitment messaging, and digital
campaigns to grow audience engagement
• Collaborate with team members to develop
consistent branding and educational
content for public programs
ADDITIONAL EXPERIENCE
Marketing Intern, The Energy Co-op Nonprofit (Internship)
August - December 2024
Mind4Youth Nonprofit (Internship)
May-June 2024
MSIG North America
September-November 2023
• Implemented a new social media calendar,
posting schedule, and content rebranding
strategy resulting in a 200% increase in
engagement, 185% increase in content
output, and a 50% increase in peak organic
engagement, while maintaining 85% of
historic engagement despite nearly
doubling posting frequency
• Designed cohesive event materials,
business cards, templates, and digital
advertisements aligned with updated
branding
• Crafted multi-channel campaigns and
monitored analytics to refine strategy,
optimize performance, and identify high-
engagement opportunities
• Created social media graphics targeting
teens regarding mental health resources
• Developed a marketing campaign including
SWOT analysis
• Conducted research relating to youth
social media habits and the expansion
of teen mental health awareness
• Constructed internal newsletter templates,
email graphics, and social media posts
• Directed interviews with people of interest
for social media content
• Directed, edited, and composed videos for
related social media campaigns
Co-ops, Internships, & Professional Roles
April 2020 – December 2024
EARLY EXPERIENCE
April 2020-September 2022
WIT Strategy (Co-op)
July-September 2022
​• Provided background support with
multiple clients including Partnerize,
Megaphone by Spotify, and Analytic
Partners
• Developed relevant research based on
client needs and kept master lists updated
to reflect client changes and requests
• Assisted in creating article and interview
preparation and follow through, including
copy editing, research, and organization
Publicity Nation PR (Co-op)
March-May 2022
• Conducted outreach for clients, events,
and affiliate projects including the creation
and promotion of press releases, pitches,
and reviews
• Ran social media accounts and
implemented campaigns for affiliate
projects
• Led a presentation that introduced new
technologies and strategies to the team
and clients
Cigna (Co-op)
March-September 2021
• Fabricated and scheduled social media
posts for a variety of campaigns including
mental health webinars, World Health
Days, and insurance education for adults
under 26
• Crafted reports including social listening,
international competitors, trends, quarterly
summaries, and field marketing
• Oversaw social media field market sectors
across the USA, and geo targeted specific
areas with related posts
Drexel Publishing Group
(Co-op)
April-September 2020
​• Led two different groups of 6 interns, kept
track of their progress and projects
• Managed all social media accounts for
Write Now Philly and ran the Write Now
Philly and Drexel Publishing Group
websites and email accounts
• Organized the Paper Dragon Literary
Magazine submissions and handled all
contact with authors
Education
2018-2023
Drexel University
B.A.
Philadelphia, PA
​B.A. Communication Specification in Public Relations
​
Minors: Graphic Design, Entertainment & Arts Management
SKILLS
Social Media:
Facebook, Instagram, TikTok, LinkedIn, YouTube, Twitter/X, Pinterest, Snapchat, Reddit, Twitch
Google Analytics, Meta Business Suite, Instagram Insights, YouTube Studio, TikTok Analytics, BrandTotal
Analytics:
Content Creation:
Adobe Creative Suite (Illustrator, InDesign, Photoshop, Premiere Pro), Canva, Procreate
Other:
Microsoft (Word, PowerPoint, Excel, Teams), Google Drive (Docs, Slides, Sheets), Dropbox, Zoom, Slack, Pro Tools, Audacity, Logic Pro
Marketing Tools:
Mailchimp, WordPress, Squarespace, Wix, Buffer, Khoros, Loomly
PR & Communications Tools:
Familiarity with Hootsuite, HubSpot, Constant Contact, Muck Rack, Cision
PUBLICATIONS AND ACHIEVEMENTS
• Created logo for DeSoto Athletic Development to be printed as large-format building
signage (2026)
• Designed digital ad for the Energy Co-op that ran on WHYY.org (2024)
• Author/designer of corporate social responsibility magazine Bridge to Better (2023)
• Writer for the Drexel University newspaper The Triangle (periodic publishing 2022-2023)
• Assisted in publication of Drexel University anthology The 33rd (2021)
• Artwork published in Maya literary magazine (2020) and Paper Dragon journal (2020)
• PRSSA member, contributed to a Donate Life public awareness campaign awarded
second place nationally (2020)